Question 1

What can I do with Scalistro?

Accepted Answer

Scalistro brings brand context, business intelligence, social publishing, ad creatives, campaign analysis, and search visibility into one workspace. Use it to understand your results, plan your next move, and prepare work for review. You can lead the work with your own team or get help from our growth experts.

Question 2

Who is Scalistro for?

Accepted Answer

Scalistro is built for brands and marketing teams, especially direct-to-consumer businesses. It helps founders, in-house teams, and agencies connect their store and marketing data with the work they do across channels.

Question 3

Where should I start?

Accepted Answer

Set up your brand workspace and review your brand details in Memory. Add your products, goals, and priorities, then connect the accounts needed for your first task. Start with a business question, a social post, a campaign review, or a website audit.

Question 4

Do I need a Shopify store?

Accepted Answer

No. You can set up a brand from its website and add products yourself. Connect Shopify to bring in your store catalog, sales, and available cost and stock data for commerce analysis.

Question 5

Which platforms can I connect?

Accepted Answer

You can connect Shopify, Facebook Pages, professional Instagram accounts, Meta Ads, and Google Ads. Available reports and publishing actions depend on the accounts and permissions you connect. TikTok, Klaviyo, and Google Search Console are coming soon.

Question 6

Do I need to connect every platform?

Accepted Answer

No. Connect what your task needs. Store analysis needs store data, ad analysis needs the relevant ad account, and social publishing needs a supported Facebook or Instagram destination. You can add more connections later.

Question 7

How does the Meta connection work?

Accepted Answer

Authorize Scalistro through Facebook and grant access to the assets you want it to use. Back in Scalistro, choose the Facebook Page, Instagram profile, and optional ad account for the active brand. Granting access and selecting a brand's accounts are separate steps.

Question 8

What if I do not have a Meta business portfolio or ad account?

Accepted Answer

The Meta connection guide includes setup instructions for a business portfolio, Facebook Page, professional Instagram account, and ad account. An ad account is needed for Meta Ads reporting, but you can connect social accounts without one. Complete the setup relevant to your work before connecting.

Question 9

Why is an account missing or disconnected?

Accepted Answer

Check that you signed in with the right provider login, have access to the account, and granted the requested permissions. For Instagram, check the professional account and linked Facebook Page. For expired Meta permissions, use Re-authenticate in the Meta menu with access to the same assets. Contact support to switch an existing account slot to a different Page, profile, or ad account.

Question 10

What is the Scalistro Intelligence layer?

Accepted Answer

It is the shared understanding behind Listro: your brand, products, goals, constraints, and available business signals. It keeps updating as results and your team’s feedback come in. Use it to guide decisions and work across social content, creatives, paid campaigns, and search visibility. Your team or our growth experts decide what to act on.

Question 11

What is ecommerce analytics with Scalistro?

Accepted Answer

Ecommerce analytics brings store and marketing data together to help you understand business performance. A channel report describes one platform; Scalistro reads Shopify, Meta Ads, and Google Ads together with your brand context, so you can weigh sales, media spend, product costs, and stock before choosing your next move.

Question 12

Which business data can I connect today?

Accepted Answer

Your brand context, Shopify, Meta Ads, and Google Ads. Shopify contributes store sales, product information, and available cost and stock data. Meta Ads contributes campaign, ad-set, and ad-level performance. Google Ads adds campaign results and available search-term reports. TikTok, Klaviyo, and Google Search Console are coming soon. Coverage depends on the accounts and reports available.

Question 13

What business context should I give Listro?

Accepted Answer

Add your brand identity, products, goals, and the constraints that affect your decisions. A priority such as protecting margin or promoting available stock helps you judge which recommendations are relevant. Update it whenever your priorities change.

Question 14

How often do I get cross-channel insights?

Accepted Answer

Cross-channel insights are generated daily from your connected business data. Review the reporting window and available evidence behind each finding before deciding what to do next.

Question 15

Can I see why Listro recommends something?

Accepted Answer

Yes. Findings include supporting evidence and proposed actions, with source facts, reporting periods, constraints, and missing information. Missing data limits the conclusions you can draw: an unavailable cost is not treated as zero, and platform attribution is not proof that an ad caused a sale.

Question 16

Why can ad-platform revenue differ from store sales?

Accepted Answer

Platforms can use different attribution windows and reporting rules, and more than one platform may claim the same purchase. Compare matching periods and check refunds, reporting delays, and attribution before interpreting a difference. Platform-reported revenue is a signal to examine alongside store results.

Question 17

Does a recommendation change my campaigns automatically?

Accepted Answer

No. A recommendation is a proposed next move for review. Use the platform with your own team, or choose an expert-supported plan for help with priorities, strategy, and implementation. Either way, your team approves what changes.

Question 18

How do the platform and growth experts work together?

Accepted Answer

Listro analyzes campaign and commerce data to recommend where to focus spend, what to test, and what needs fixing, with the supporting evidence and next steps. Our growth experts review those recommendations against your goals, build the plan, and handle the agreed work in Meta Ads and Google Ads, including strategy, creative coordination, setup, and optimization. A recommendation never launches an ad or changes a budget on its own.

Question 19

Can I keep working with my existing agency or team?

Accepted Answer

Yes. The platform can inform your existing team's decisions, and our experts can work alongside them on an agreed scope. Decide who owns strategy, creative approvals, budgets, and account changes so the campaign work has clear responsibility.

Question 20

Which ad platforms does this cover?

Accepted Answer

Meta Ads and Google Ads, read together with Shopify sales and product context. Google coverage includes Search, Shopping, and Performance Max, with keyword analysis of search terms, Quality Score diagnostics, negative-keyword conflicts, and overlap across campaigns. Available reporting depends on your connected accounts and permissions.

Question 21

Should I add Meta and Google attributed revenue together?

Accepted Answer

No. Platforms can claim credit for the same order and use different attribution windows. Compare each platform's reporting with Shopify store outcomes, using a consistent period and checking currency and data coverage. Treat differences as something to investigate rather than a total to add up.

Question 22

How do I measure whether a campaign test worked?

Accepted Answer

Start the brief with the business goal, product, offer, and the question the test should answer, then choose a measure that matches that goal. Review ad-platform results alongside store outcomes, using verified product costs where available, over an agreed period. Account for sample size and attribution differences. Tests do not guarantee improved returns.

Question 23

How are campaigns different from ad creatives?

Accepted Answer

Creative work produces the visuals, hooks, and copy you test. Campaign work covers the broader decisions: what to promote, where to focus, what performance means, and what to change next. Scalistro connects both through the same business context.

Question 24

Are campaign management and ad spend included in a platform plan?

Accepted Answer

Advertising spend is separate from your Scalistro subscription. Expert-led campaign work is scoped with you, including the platforms, deliverables, and responsibilities. Platform access or an expert support allowance does not automatically include fully managed campaigns.

Question 25

Can I use this for a Shopify SEO audit?

Accepted Answer

Yes. Use the audit to identify opportunities on your store's product pages, collections, and buying guides. Start with the pages that matter to customer decisions, fix access or indexing issues first, then improve the answers buyers need. Review each recommendation against your Shopify theme and app setup.

Question 26

Can I run the audit myself?

Accepted Answer

Yes. Run an SEO, AEO, or GEO audit in Scalistro and review the AI recommendations. The audit never changes your website on its own. You choose which changes to make, then verify the published pages.

Question 27

What is the difference between SEO, AEO, and GEO?

Accepted Answer

SEO helps your pages get discovered and compete in organic search. AEO focuses on clearly answering the questions people ask. GEO considers how generative search systems find, understand, and cite your content. They overlap: accessible pages, useful answers, and credible information support all three.

Question 28

Do you help implement the recommendations?

Accepted Answer

Yes. Implement the changes with your own team, or our experts can turn the findings into an optimization plan and support the work. That can mean fixing technical issues, improving page content, clarifying product information, or adding appropriate structured data. We confirm the pages, changes, access, and scope with you before starting.

Question 29

Does AI search need a separate technical setup?

Accepted Answer

The foundations are shared. Google says its AI search features do not require special markup or additional technical requirements beyond search eligibility. Different services have their own crawler controls. For example, OpenAI separates its search crawler from its training crawler.

Question 30

Can you guarantee rankings or AI citations?

Accepted Answer

No. Search engines and AI services decide what to rank or cite, and there is no fixed timeline: they need to discover and reassess changes, and AI answers vary by system, question, and time. We help improve the content and technical foundations that support visibility, then measure what changes.

Question 31

How should we measure progress?

Accepted Answer

Track relevant search impressions, clicks, organic visits, and conversions for the pages you improved, compared over a meaningful period. Sample AI answers for brand mentions and citations using a consistent set of queries. AI answers vary, so individual checks are observations, not a universal visibility score.

Question 32

What can I create?

Accepted Answer

Create social posts, ad creatives, and standalone images or videos. Choose the format for your task and use your brand details, products, and visual references to guide the result.

Question 33

Can I use my own photos and references?

Accepted Answer

Yes. Add product photos and visual references, and keep your brand voice and product facts current. Review the selected inputs before generating, especially product variants, claims, and visual direction.

Question 34

Can I edit the result?

Accepted Answer

Yes. Review the creative, edit supported parts, and generate additional versions. Check the visual, product accuracy, and accompanying copy before choosing the version to download or publish.

Question 35

Will generating content publish it automatically?

Accepted Answer

No. Generation creates work for review. Publishing or scheduling a social post is a separate action, and creating an ad asset does not launch a paid campaign.

Question 36

Which channels can I publish to?

Accepted Answer

Publish supported social posts to connected Facebook Pages and professional Instagram accounts. Available formats and actions depend on the channel's requirements and your account permissions.

Question 37

Can I schedule posts in advance?

Accepted Answer

Yes. Review your social creative and caption, choose the connected destination, and confirm the date, time, and timezone. Check the saved post in Calendar and review its publishing status after the scheduled time.

Question 38

What should I do if a scheduled post fails?

Accepted Answer

Open the post and read the error. Check the destination account, connection status, permissions, and media requirements before trying again. If you need help, send support the brand name, post, scheduled time, and error message.

Question 39

Can I try the whole platform for free?

Accepted Answer

Yes. The 7-day free trial includes full platform access and 20 introductory credits, with no credit card required. Explore the platform with your own brand and connected accounts. Introductory credits are not a recurring monthly allowance.

Question 40

What are credits?

Accepted Answer

Credits pay for creative generation, including images, carousels, video, and supported edits. The cost depends on the workflow and settings. Growth includes 250 credits per month and Scale includes 600. Free includes an introductory grant, not a recurring monthly allowance. Check the app for the cost and your available balance before generating.

Question 41

Can I switch plans at any time?

Accepted Answer

Open billing to see available plan changes, pricing, and effective dates. Some upgrades can take effect immediately with a prorated charge. Contact support for a change that is not offered in your billing settings.

Question 42

What does starting free include?

Accepted Answer

The 7-day free trial includes full platform access and 20 introductory credits, with no credit card required. Explore the platform with your brand and connected accounts. Introductory credits are not a recurring monthly allowance.

Question 43

What happens when I run out of credits?

Accepted Answer

Review your balance and the generation cost in the app. You can buy available top-up packs or choose a paid plan with a larger credit allowance. Running out of generation credits does not mean your existing creative work is deleted.

Question 44

Are credits the same as a number of posts?

Accepted Answer

No. An image, a multi-slide carousel, and a video can have different costs. Edits and generation settings also affect usage. Use the price shown in the app for the work you want to create.

Question 45

Is advertising spend included?

Accepted Answer

No. Plan prices cover Scalistro access and the stated credits and support. Advertising spend, third-party subscriptions, and separately agreed expert services are additional.

Question 46

What does expert support include?

Accepted Answer

Scale includes priority human support and an expert layer. Discuss the planning, creative review, or growth help you need with our team. Fully managed or multi-brand work is scoped separately so responsibilities and deliverables are clear.

Question 47

Where can I find step-by-step instructions?

Accepted Answer

Open How-to guides for brand setup, account connections, products, creative review, social scheduling, and performance reports. The Meta guide also covers the account setup you may need before connecting.

Question 48

Can I get help from a person?

Accepted Answer

Yes. Use the Support page to email the team, request a call, or reach us on WhatsApp. For a product issue, email support@scalistro.ai with your brand name, what you tried, and the error or screenshot.

Question 49

Can your team manage work for my brand?

Accepted Answer

Our experts can help with strategy, campaign work, creative review, and search improvements. Scale includes priority human support and an expert layer. Fully managed work is scoped separately with agreed deliverables, access, approvals, and responsibilities.

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