SEO and AI search audits.
A clearer path to being found.

Find what holds your store back in search results and AI answers. Listro turns SEO, AEO, and GEO audits into recommendations your team or our experts can put to work.

SEO auditsAEO auditsGEO audits

Your search audit. The next step.

Illustrative audit
What needs attention

Products have no direct links.

Listro recommends

Give search a path to your products.

Add standard product links. Check the destination pages, canonical signals, and indexing controls.

Your team or our experts take it forward.

  • Choose which recommendations to act on. Nothing changes on your store until you approve the update.
  • Verify that search engines can follow the links to the intended product pages.
What needs attention

The sizing question goes unanswered.

Listro recommends

Answer the question behind the visit.

Replace the broad claim with verified fit criteria, a readable size chart, and a direct answer to the sizing question.

Your team or our experts take it forward.

  • Choose which recommendations to act on. Nothing changes on your store until you approve the update.
  • Check the size chart and buying-guide link on the published product page.
What needs attention

Two pages give different product facts.

Listro recommends

Make your information agree.

Verify the original specification, reconcile both pages, and identify the source behind product claims.

Your team or our experts take it forward.

  • Choose which recommendations to act on. Nothing changes on your store until you approve the update.
  • Update the guide and product page together, then verify the published specifications.

Different ways to find you.
The same useful foundations.

Search results, direct answers, and AI comparisons all need pages that are accessible, clear, and trustworthy.

SEO · Search results

Show up in the search.

Your storeCollections / Plant proteinPlant protein, compared.

Compare flavours, protein per serving, and the ingredients that matter.

Shop plant proteinIngredient guide
  • Crawlable pages
  • Relevant titles
  • A clear next step
AEO · Direct answers

Answer the next question.

Answer from your product pageBest within a month of roasting.

Check the roast date on the bag, then store it sealed, away from light and heat.

  • Roast date on the page
  • Clear storage guidance
  • Link to the product
  • Direct answers
  • Useful detail
  • Product expertise
GEO · AI assistants

Give AI a reliable source.

Which espresso machine is easiest to clean?

Make the comparison useful.

Explain who each machine suits, using consistent specifications and clear supporting sources.

  • 1Product specificationsYour store
  • 2Cleaning and care guideYour store
Ask a follow-up
  • Consistent facts
  • Clear sources
  • Useful comparisons

Illustrative search and answer formats. Rankings and AI citations are not guaranteed. SEO, AEO, and GEO share foundations.

Better answers.
Built into the right pages.

See what a useful change looks like across product pages, collections, and buying guides. Compare the original content with a proposed improvement.

yourstore.com/products/beginner-board
Original page

Perfect for everyone.

An all-round board for any rider. Ready for your next adventure.

Sizing
No size guidance
Riding style
Not explained
Product facts
Broad claims

A useful next step is missing

Proposed improvement

Find the right fit for your first board.

Choose using the verified rider-weight range, riding style, and boot-fit guidance for this board.

Sizing
Product size chart linked
Riding style
Suitable uses explained
Product facts
Verified specifications

Ready for your team’s review

yourstore.com/collections/snowboards
Original page

Our snowboard collection.

Use the filter to discover our range. Product links are missing from the page.

Beginner board
No direct link
All-mountain board
No direct link
Board size guide
No direct link

A useful next step is missing

Proposed improvement

A clear route to your first board.

Compare the options, open each product, and use the sizing guide to narrow your choice.

Beginner board
/products/beginner-board
All-mountain board
/products/all-mountain
Board size guide
/guides/board-size

Ready for your team’s review

yourstore.com/guides/choosing-a-board
Original page

The best board for every beginner.

The guide calls the board soft. The product page calls it medium. Neither explains the source.

Guide specification
Soft flex
Product specification
Medium flex
Source
Not identified

A useful next step is missing

Proposed improvement

Choose with facts you can check.

Check the original specification, align the guide with the product, and explain the differences that matter.

Guide specification
Verified flex rating
Product specification
Same verified rating
Source
Product documentation

Ready for your team’s review

Drag to compare. Illustrative content, not a live store. Your team or our experts review and publish the changes.

Turn audit findings
into better store pages.

Give each recommendation a next step. Make the changes with your team or our experts, then use what you learn to guide the next improvement.

  1. Find
    SEO · Page accessProducts have no direct links/collections/coffee

    The audit flags what holds a page back: access, answers, or facts.

  2. Plan
    Add product linksOwnerYour teamOur experts

    Agree on the changes and who makes them, your team or our experts.

  3. Review
    • Facts
    • Links
    • Mobile layout
    Approve and publish

    Check facts, links, and layout before anything is published.

  4. Learn
    Organic visits +32%

    See how the page performs, then choose the next one to improve.

Follow the visit.
Learn from the result.

Look beyond visibility. Follow relevant search traffic into your store, then use the evidence to choose the next page improvement.

Beginner boardsCollection pageLast 28 days vs previous
  1. Seen in search
    beginner snowboardsYour storeBeginner boards, sized for you
    Impressions12,400+27% from 9,800
  2. Visited your page
    /beginner-boards
    Organic visits540+32% from 410
  3. Bought from you
    Order confirmedBeginner board1 item
    Purchases16+45% from 11
Keep AI checks in context.
Which board suits a first-time rider?
  • AI chatOct 2Cited: Buying guide
  • AI search overviewOct 2Not cited
  • Answer engineOct 3Cited: Product page

One answer is not a universal visibility score. Record each observation.

Illustrative figures and checks, not a customer result. Google Search Console integration is coming soon; use your existing reports today.

Before your first search audit.

Search guidance behind the approach

Give your next customer
a clearer way to find you.

Start with an audit. Choose your priorities. Put the recommendations to work.

Start your audit