Choose Your Starting Point
Concepts suggest a structure for the post, such as a product feature, testimonial, or lifestyle moment. Style references provide a visual look to guide the result.
Set Creative Direction
Open the creative flow.
Start a social post or ad creative and find Creative Direction.
Choose a concept or reference.
Use Concepts for a message structure. Switch to Style references to select a saved visual reference or add one where offered.
Review the selected direction.
Choosing a concept replaces the selected reference, and choosing a reference replaces the selected concept. You can also leave this optional direction empty.
Check the Result
A reference guides the look. Review the generated product, text, composition, and brand fit before using the creative.
Keep going
Stuck on a step?
Send us your brand name, the step you reached, and any error message. We’ll help you work through it.
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